Celtic Christmas Film 2023
Advertisement
Social Media
Branding
Motion Graphics
VFX
Marketing
Glasgow
2023
Project Overview
The Celtic Christmas Advert 2023 was a festive campaign created to celebrate the holiday season and strengthen the emotional connection between Celtic Football Club and its global fanbase. The objective was to deliver a heartfelt, visually engaging short film that reflected the values of community, tradition, and togetherness - hallmarks of both the Christmas season and the Celtic brand.
My Role
I was involved from the early stages of the project, contributing to the storyboarding and concept development, helping to shape the narrative direction and visual tone of the piece. I then worked closely on the design and execution of visual effects (VFX), ensuring they enhanced the magical, nostalgic atmosphere of the advert. My role also extended into VFX editing, where I refined the look and feel of the effects throughout the video to create a seamless and immersive viewing experience.
Final Solution
The advert was widely praised by fans and the wider community, generating strong emotional responses and high engagement across social platforms. It successfully captured the warmth of the season while staying true to Celtic's heritage and identity. The campaign not only reinforced brand loyalty but also extended the club's reach beyond football, positioning Celtic as a club with heart and storytelling depth.